Dana Ammons1 day ago3 min readCapsule 3: Brand IdentityThe Brand Blueprint - Case Study: Apple vs BlackBerry | A Tale of Two Brand IdentitiesExplore lessons in brand identity from Apple’s success and BlackBerry’s decline in this Brand Blueprint episode. Learn how to build a strong
Dana AmmonsOct 263 min readCapsule 3: Brand IdentityFashioning a Cultural Tapestry: The Story of Mapate Diop and Diop ClothingIn the evolving world of fashion, cultural narratives are threading into the fabric of design, marrying tradition with modernity in...
Dana AmmonsOct 233 min readCapsule 3: Brand IdentityBuilding Brand Identity and Positioning: Insights from The Brand BlueprintExplore our latest blog on creating impactful brand identities with insights from The Brand Blueprint. Learn from Apple's success and Blockb
Dana AmmonsOct 143 min readCapsule 2: Market ResearchEffective Market Research Techniques: Insights from the Build a Brand PanelLearn brand-building strategies from the Build a Brand panel on The Brand Blueprint. Explore key insights into market research, product deve