Dana Ammons
The Brand Blueprint - Case Study: Apple vs BlackBerry | A Tale of Two Brand Identities
Explore lessons in brand identity from Apple’s success and BlackBerry’s decline in this Brand Blueprint episode. Learn how to build a strong
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Dana Ammons
Oct 143 min read
Effective Market Research Techniques: Insights from the Build a Brand Panel
Learn brand-building strategies from the Build a Brand panel on The Brand Blueprint. Explore key insights into market research, product deve
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Dana Ammons
Aug 273 min read
The Importance of Market Research and Consumer Insights in Brand Creation
Discover why market research and consumer insights are crucial in brand creation. Learn how to leverage these tools for effective brand stra
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