Capsule 3: Branding & Positioning

🚀 Building a Brand Identity That Resonates 🚀 In this episode of The Brand Blueprint Podcast, Dana Ammons and the team—Heloise Lanoix, Cataanda James, and Christian Ampuero—share their approach to building a brand identity, exemplified through their hypothetical product, Preserve the Curl. In Capsule 3, we focus on defining key elements like: o Consumer Personas: Crafting relatable customer profiles. o Competitive Analysis: Positioning your brand in the market. o Brand Tone, Personality, and Values: Creating a voice that resonates with your target audience. We’re joined by industry thought leaders Ylorie Taylor and Jorge Perez, who offer insights on brand strategy and design. Watch as we take you through the steps of creating a brand from scratch and see how these strategies can be applied to your own business. Don’t miss out on this invaluable episode for entrepreneurs and brand builders. 🔗 Subscribe to our podcast for more expert insights and actionable strategies: [https://youtu.be/Z7zdYagTDvs] #BrandIdentity #BrandPositioning #Entrepreneurship #SmallBusiness #BrandBuilding #PreservetheCurl

🚀 Building a Brand Identity That Resonates 🚀 In this episode of The Brand Blueprint Podcast, Dana Ammons and the team—Heloise Lanoix, Cataanda James, and Christian Ampuero—share their approach to building a brand identity, exemplified through their hypothetical product, Preserve the Curl. In Capsule 3, we focus on defining key elements like: o Consumer Personas: Crafting relatable customer profiles. o Competitive Analysis: Positioning your brand in the market. o Brand Tone, Personality, and Values: Creating a voice that resonates with your target audience. We’re joined by industry thought leaders Ylorie Taylor and Jorge Perez, who offer insights on brand strategy and design. Watch as we take you through the steps of creating a brand from scratch and see how these strategies can be applied to your own business. Don’t miss out on this invaluable episode for entrepreneurs and brand builders. 🔗 Subscribe to our podcast for more expert insights and actionable strategies: [https://youtu.be/Z7zdYagTDvs] #BrandIdentity #BrandPositioning #Entrepreneurship #SmallBusiness #BrandBuilding #PreservetheCurl

🚀 Building a Brand Identity That Resonates 🚀 In this episode of The Brand Blueprint Podcast, Dana Ammons and the team—Heloise Lanoix, Cataanda James, and Christian Ampuero—share their approach to building a brand identity, exemplified through their hypothetical product, Preserve the Curl. In Capsule 3, we focus on defining key elements like: o Consumer Personas: Crafting relatable customer profiles. o Competitive Analysis: Positioning your brand in the market. o Brand Tone, Personality, and Values: Creating a voice that resonates with your target audience. We’re joined by industry thought leaders Ylorie Taylor and Jorge Perez, who offer insights on brand strategy and design. Watch as we take you through the steps of creating a brand from scratch and see how these strategies can be applied to your own business. Don’t miss out on this invaluable episode for entrepreneurs and brand builders. 🔗 Subscribe to our podcast for more expert insights and actionable strategies: [https://youtu.be/Z7zdYagTDvs] #BrandIdentity #BrandPositioning #Entrepreneurship #SmallBusiness #BrandBuilding #PreservetheCurl

Join Dana Ammons and the Brand Blueprint team—Heloise Lanoix, Cataanda James, and Christian Ampuero—as they delve into the critical aspects of building a successful brand. This episode focuses on the development of brand identity and positioning, exemplified through their hypothetical hair care product, "Preserve the Curl." Explore the creation of consumer personas, competitive analysis, and the core elements of brand identity, including tone of voice, personality, and values. Gain insights from thought leaders like Ylorie Taylor and Jorge Perez, and receive practical design tips from Heloise Lanoix. Watch as the team brings these strategies to life, demonstrating the real-world application of their brand-building concepts in Capsule 3 of our "Build a Brand" series. Subscribe for exclusive content and follow our comprehensive journey in brand development. 00:00 Introduction: The Brand Blueprint 00:34 Understanding Brand Identity and Positioning 01:09 Panel Discussion: Capsule3 Hair Care Product 02:42 Creating Consumer Personas 07:28 Mission Statement and Value Proposition 12:31 Brand Tone and Naming 16:04 Customer Journey and Marketing Strategy 28:34 Conclusion and Next Steps

Join Heloise Lanoix in this special episode of the Brand Blueprint as she dives into the crucial elements of visual brand identity. Learn about brand identity, its importance, and how to develop visual elements like logos, colors, and typography. Discover useful tips for maintaining a cohesive brand story and explore options for creating visual identity—whether DIY, hiring freelancers, or working with agencies. Perfect for entrepreneurs and startups looking to elevate their brand design. 00:00 Introduction to Brand Building 00:24 Welcome to The Brand Blueprint 01:01 Understanding Brand Identity 02:24 Developing Your Brand's Core Identity 05:32 Creating a Visual Identity 08:37 DIY vs Hiring Help for Visual Identity 11:58 Conclusion and Final Tips

In this episode of the Brand Blueprint Podcast, host Dana Ammons and co-host Cataanda James interview Ylorie Taylor, a dynamic brand strategist and chief connections officer with extensive experience in the beauty and personal care industry. They discuss the distinctions between running a business and having a vision, the importance of visual design driven by vision, and the challenges of taking leaps in entrepreneurship. Ylorie shares her experiences working with top beauty brands, the significance of consumer-centric strategies, and how to effectively communicate with target audiences. Additionally, she provides insights into fractional leadership, the role of strategic advisors, and maintaining balance as a founder. A must-listen for aspiring brand builders and seasoned entrepreneurs alike, this episode is packed with practical advice and actionable insights. 00:00 Introduction to Brand Building 00:20 Meet the Host and Guest 01:48 Rapid Fire Questions 03:25 Travel and Personal Preferences 05:30 Balancing Career and Family 07:24 Best Advice Received 09:09 Finding Your Purpose 11:18 Transitioning to Entrepreneurship 15:07 Building a Brand Identity 21:28 Consumer-Centric Approach 27:12 Simplifying Hair Care Terminology 30:41 Fractional Leadership in Business 38:43 The Value of Positioning and Networking 41:25 Understanding Your Target Persona 44:13 The Importance of Data-Driven Decisions 47:25 Balancing Passion and Practicality 52:47 Planning for Brand Growth and Exit Strategies 58:43 Getting Ready for Investment Opportunities 01:01:59 Critical Resources for Founders 01:09:26 Finding Balance as a Founder 01:17:15 Conclusion and Final Thoughts

Join Heloise Lanoix as she explores the critical milestones in brand identity and positioning through the lens of Apple's iconic transformation and BlackBerry's cautionary decline. Discover how Apple's 'Think Different' campaign redefined the tech giant's image in the 90s and learn key lessons from BlackBerry's struggles to adapt. Tune in to understand the nine pillars of successful branding that can take your brand to the next level. 00:00 Introduction: The Power of Brand Identity 00:34 Welcome to the Brand Blueprint Case Study 01:04 Apple Inc.: A Case Study in Brand Identity 01:34 The Think Different Campaign: Redefining Apple 03:43 Apple's Continued Success Through Brand Positioning 05:21 BlackBerry: A Cautionary Tale of Brand Failure 08:32 Conclusion: Lessons in Brand Identity

In this episode of The Brand Blueprint Podcast, host Dana Ammons and co-host Heloise Lanoix interview the multi-talented Jorge Perez, a design manager and entrepreneur with a diverse background. Broadcasting from Spain, they dive into Jorge's journey of merging creativity with business, the complexities of international brand building, and his tips for fostering innovation. They also discuss Jorge's unique perspective on balancing technical, business, and creative aspects in both education and professional settings. Tune in to gain insights on creating brands and managing complex projects in a global context. 00:00 Introduction to the Brand Blueprint Podcast 00:37 Meet Our Special Guest: Jorge Perez 01:27 Rapid Fire Questions with Jorge 09:22 Jorge's Background and Career Journey 15:13 The Intersection of Creativity and Business 20:22 Challenges and Opportunities in Entrepreneurship 26:22 Teaching Innovation and Mentorship 30:22 Complex Projects and Pragmatic Solutions 31:21 Closing Remarks and Contact Information