Navigating Non-Alcoholic Spirits in Dry January with Phil Irvine

As we dive into Dry January, many people are exploring healthier, non-alcoholic alternatives to their usual drink choices. This month, we’re highlighting an innovative brand in the cannabis-infused beverage space—MXXN—a brand that offers a refreshing and non-alcoholic experience. I had the pleasure of sitting down with Phil Irvine, co-founder of MXXN and Bare, two brands leading the charge in non-alcoholic beverages.

In our latest episode of The Brand Blueprint Podcast, Phil shares insights into how MXXN and Bare came to life, the challenges of building a cannabis-infused brand, and the importance of balancing growth with profitability. He also dives into the strategies that have made these brands successful in an evolving market.

Why MXXN and Bare Are a Game-Changer for Dry January

MXXN and Bare are revolutionizing the non-alcoholic beverage industry by offering premium, cannabis-infused drinks. Unlike traditional alcohol-based beverages, these drinks provide a "glow" instead of the typical buzz, offering a gentler, more manageable alternative to alcohol.

MXXN is a cannabis-infused beverage brand that caters to people looking for a healthier, alcohol-free option. It provides the same sophisticated, premium experience you’d expect from a spirit, but with a twist—THC. As we move into Dry January, it's the perfect opportunity to try something new, enjoy a flavorful beverage without the alcohol, and take part in a wellness-focused month.

Bare started with tequila, bourbon, and gin replacements but has evolved into a product line that includes both non-alcoholic spirits and THC-infused options. Bare is perfect for anyone looking for a non-alcoholic alternative to traditional spirits, but MXXN is specifically designed for those looking to incorporate a little cannabis into their experience.

Navigating the Cannabis Beverage Industry

The cannabis beverage market is still evolving, and as Phil discussed in the episode, navigating regulations and packaging restrictions is a huge part of the challenge. With the introduction of the 2023 Farm Bill, hemp-infused beverages like MXXN could finally be sold direct-to-consumer across the U.S. That shift opened up significant opportunities for MXXN to reach a national audience, making it the perfect time to discover these products for yourself.

E-Commerce Strategy: Balancing Profitability and Growth

Phil shares his expertise on managing e-commerce profits and losses (P&L), emphasizing the importance of understanding key metrics such as customer lifetime value (CLV) and customer acquisition costs (CAC). By focusing on building strong, long-term relationships with customers, MXXN and Bare are able to balance growth and profitability, ensuring sustainability as they scale.

One key lesson from Phil's experience is the importance of brand positioning. By emphasizing the premium nature of the product and making it accessible via both direct-to-consumer channels and wholesale retail, these brands are able to capture a wide audience.

A Fresh Take on Dry January: Try MXXN Today

If you’re participating in Dry January and looking for a new beverage to enjoy, MXXN is the perfect choice. It’s a great way to embrace wellness, try something different, and still enjoy the feeling of a classic cocktail, without the alcohol.

✨ Exclusive Offer for Our Readers: Use code BB10 to get 10% off and free shipping when you order from MXXN at EnjoyMXXN.com.

Learn More About Dry January and Its Benefits

Participating in Dry January has numerous benefits, from improving sleep to boosting energy and mental clarity. If you’re new to the concept, here are some helpful resources:

• Dry January Official Website: Learn More about Dry January

• Health Benefits of Dry January: Explore the Health Benefits

• Tips for Success During Dry January: Read More Tips

By participating in Dry January, you're making a commitment to your health, and trying products like MXXN can help make the experience enjoyable without sacrificing flavor or quality.